CRM Success Stories: 360 Solutions
Company Profile: 360 Solutions - http://360solutions.com
360Solutions is emerging as one of the strongest providers of high quality employee training on the market today. The business is comprised of a National Accounts Division and a global network of over 500 Strategic Business Partners.
Business Situation
Not satisfied with their current CRM and Email Marketing tools, 360 Solutions decided to search for viable alternatives. Faced with the need to help new Strategic Business Partners get onboard and open their businesses quickly, 360 needed a seamless transition. Selection criteria included:
- World class support and training for new users
- Ability to deploy and manage multiple e-marketing campaigns
- Flexibility to fit varying sales models
- Deployment via Software-as-a-Service
Solution
In September of 2008, after an extensive evaluation of available options, the company decided to use the OSYS™ Mine System. 360 felt that Envala could deliver a more robust solution accompanied by the professional training and support demanded by their network.
Envala personnel worked closely with 360’s executive team to customize the system. After only two weeks of preparation Envala was prepared to migrate legacy data and begin testing.
“During the testing period, Envala personnel were on-site to quickly handle any issues we had” says Dirk Gibson, VP of Strategic Business Partners Division and 360 project lead. “We were comfortable the entire time, knowing we had made the right decision”.
“During the testing period, Envala personnel were on-site to quickly handle any issues we had” says Dirk Gibson, VP of Strategic Business Partners Division and 360 project lead. “We were comfortable the entire time, knowing we had made the right decision”.
Benefits
The new system has provided numerous benefits for 360; including, freedom from complaints about poor support they had been plaqued with in the past. In addition their corporate sales process was drastically improved. “Email notifications have proven to be invaluable”, says Gibson. “Knowing the exact moment a potential client is reading our email helps us reach out to them when they’re available and ready to buy”.
Improved Results
OSYS™ Mine makes the most of 360’s investment in lead generation by intelligently saturating every opportunity according to its stage in the sales process. This ability extends post-sale and allows 360 to know, at-a-glance, who has read their messaging.
Operational Excellence
No service outages have occurred and Envala’s support has surpassed expectations. New Strategic Business Partners enjoy a turn-key system populated with custom marketing templates, allowing them to start selling the moment they complete their training.



